One way to enhance your marketing results is to stay focused on your niche by narrowing your focus to market only one service at a time. You may have multiple modalities you are offering, but you can't effectively market them all. The more you are clear of what your focus is, the more effective your efforts will be.
When you have to decide about what to do with your marketing, decide first what niche you are offering. If you are a nursing staffing agency, you might decide whether to market your company with Hospitals, nursing homes, or ICU vs. Medsurge. Each one of those might be a good niche to pick, depending on what you are offering.
Honing in your efforts. Example, "This week I will work on getting more clients for medsurge in hospitals within a five mile radius" As soon as you make that decision, you will have a strong focus to reference and make decisions. The path will reveal itself once you focus on your marketing tasks.
Stay focused on the moment:
At this moment what do you need? What is the one thing that you need to accomplish today? What is so important that needs to be addressed quickly? Answering questions like this will help you determine what your main objective should be for your marketing moment.
Example: Get a new client by next month or two new ongoing clients by the end of the year or send out a new marketing mailer to potential clients.
Make sure you include a deadline for your marketing moments. If you want a new client by the end of the month, it is unlikely it will happen by attending networking events or increasing your social media activity. You will need to focus your marketing moment on developing and enhancing relationships.
Narrow down your tasks to do:
Having a huge list of tasks can get difficult and overwhelming to do. This is especially true if those tasks are vague and general. Consider what your niche is and what you need to accomplish immediately. What activity can you do today that will most likely take you in a direction to give you results? Get very specific
when doing this task.
Contact three new potential clients this week and ask them if you can bring donuts in the morning for coffee.
Focus on only listing activities for that week only. Revisit the list next week or revise or add to it. Activities that are not producing results may need to be modified and or enhanced. Each week decide on what is working and what is not working. Don't keep looking at ideas or tasks you aren't currently working on: that is a sure road to overwhelm.
Marketing results are based on focusing on tasks that can and will produce results. All you need is a simple, targeted plan. Follow these ideas above and you'll soon find that your marketing efforts are producing results with less effort.
It is very easy to get completely overwhelmed when trying to market your staffing business. You have marketing plans, tasks and all the same time learning new skills. You can only afford to pay for so much help. Is it possible to get staffing clients with your current marketing plan?