Act Local, Target Global

Wednesday, June 26, 2013

Time was, I was just a 'local agent.' It was important I worked in the town, heck the same neighborhood, as my clients. Wow what a difference five years makes.

The Secret to Connecting With New Customers Using Door Hanger Marketing

Remember a time, not so long ago when we could market a product or service easily? We could buy advertising on a couple of stations and most of the time we would see results. Ah, the good old days..

If you're like most, you know marketing isn't that easy anymore. Still, you've got to wonder, is there any other of way of reaching your targeted demo and getting similar results? The answer is yes...

Learning Can Be Fun!

"Why does it always feel so hard?" One of my clients said this to me last week when we were talking about what it takes to grow a business. Have you ever felt this way?

Then I say to you - you're doing it all wrong. Yes, growing a business can be hard work - in the words of my mentor, Larry Winget: "They call it W.O.R.K. for a reason", LOL.

Local Store Marketing: "Be" The News!

What person knows the most about what is happening at your store? You!

It is your responsibility to create news about your store - don't wait for others to do this for you. Being proactive with the local newspapers to generate news coverage on your store is an excellent way to get third-party endorsement. Many of the editors - and in particular, the beat reporters - are constantly looking for news stories on area businesses. It's up to you to entice them. Feeding them with ongoing news and information regarding your store helps establish a relationship that they will appreciate.

Common Tactics of Reputation Management Services

A reputation management agency is employed by individuals and companies to promote their good points, and to correct any false statements that may be adversely affecting them. People love to read gossip. This is evident by the number of gossip rags that are for sale beside every check-out counter. When the gossip is detrimental to the reputation of a person or a company it can cause them financial hardships as well as many personal hardships.

Why You Need To Make Article Marketing an Important Part of Your Business

Chances are when you started your online business you had no idea just how much of an impact the "written word" was going to have on the success of your business. You may be one of those many people that find it difficult to put your thoughts to paper or in this case onto a screen, and have had to rely on professionals to take care of this part of your business. There is nothing wrong with this, but the problem is this can be an going expense as you must be constantly marketing your business to enjoy a steady growth rate and it takes written content to do this.

Attractions and Activities for the Whole Family

1. The Atlantic City Aquarium is hands down one of the finest family attractions around, boasting a large variety of exotic sea life. The jewel of the crown is the massive 25,000 gallon "Fish of the Mid-Atlantic" tank, along with 17 other tanks burgeoning with fishy-related wildlife. The excellent "Dive and Dine" show allows you the sight of professionally trained divers swimming alongside nurse sharks. The audience is encourage to get involved with an interactive Q&A section throughout the show. Furthermore, the interactive element is extended via the "Touch Tank" opportunities, so guests can feel and stroke the creatures situated in a shallow tank, including sea urchins and crabs. Kids can also enjoy an Arts and Crafts section, where they can make glittering pieces of art utilizing neon and glow-in-the-dark paints.

Does My Startup Business Need a Website?

Websites range from brochure sites to blog sites to programming sites. Assuming that your company doesn't have a website on the internet, but that you want to create one in order to market your business; we'll try to provide some tips on what to look for.

7 Mistakes to Avoid When You Trade With French People

1) Use a free online translation tool for your website

This is not good. Worse: to do it yourself.

Work At Home Moms - About Online Business Models and Strategies

Being a work at home mom and starting your own small business can exciting and scary at the same time.

There is so much to learn about the business and really all you want to do is get started making money to supplement that income you lost when you left your job.

Quality Management Systems and Their Increasing Business Significance

The Significance of Quality

Starting from the property that it is the customer who keeps a business running, it can be said that the primary goal of any business must be to provide high-quality products and services that satisfy the requirements of their clients. After all, it is the clients who buy their products and services, and it will be the customers who suggest them, as long as their general buying experience declares so.

Nonprofit Marketers Should Understand People

if you want your nonprofit to evolve and to reach your audience,should understand marketing. To understand marketing, you must understand people and their nature. Even if your number one objective is to save the whales, you have to understand what makes people tick. Therefore, marketers should take it upon yourself to learn more about their target market.

Helping Your Business Adapt To Change Through The Right Marketing Partner

There are a lot of changes these days that require companies to change how they operate as well. There are the extreme ups and downs of the economy, the changing behavior of consumers, and of course the coming of the digital era. Businesses that don't realize the need to adapt to these changes might bring them to their end since they become weak and eventually obsolete.

Why Business Cards Are Still Relevant in a World of 'Clouds'!

In this age of ultra-fast on-line connectivity, 'cloud-based' technology and smartphones, many companies both start-up and established may ask - "is it necessary to continue with the use of professionally printed business cards"? For a number of very good reasons the simple answer to this question is an unequivocal "yes"!

Why Email Is Still a Viable Marketing Tool

With all the talk of Twitter, Facebook, Google+, and other social media, it's easy to start feeling like perhaps older protocols like email are on the way out in terms of marketing power. While it's certainly true that methods of online communication have changed and evolved dramatically over the past few years, it's important to remember that email has some benefits that other marketing methods don't have, and as such shouldn't be ignored as an essential component of your online marketing strategy.

Top 10 Benefits of Submitting Your Business Profile to Local Online Directories

It won't be wrong to say that along with the normal physical existence, today everyone leads a parallel life in the virtual world of internet. The web has penetrated almost every sphere of life and has come to play an especially significant role in trade and business.

What Does It Take To Lead A Product Team?

So you are a product manager? Just exactly what does that mean? I can tell you that it's not all about creating the perfect product development definition. I mean, sure you are in charge of a product, but in order to get your job done you need to work with other people and get them to do what you need them to do for you. Just exactly how are you supposed to do that?

Merchandise Marketing for Tattoo Shops

Merchandise is a great way to market your tattoo shop and take advantage of the customers who love your shop and artwork. There are both less and more expensive options for merchandise marketing. I will go through ideas for different types of merchandise, and how to sell or give them to your customers.

Changing Trends in Healthcare Marketing

Healthcare Marketing is continuously evolving. A shift in healthcare marketing strategy is required for the sustained growth and evolution of the pharmaceutical and healthcare industry. The question however that one is confronted with is - what will be the role of healthcare marketing in the future?

Top Marketing Tips for 2013

So you've been trying to figure out how to market your business for a while now. You see others do it. And it seems like everyone makes it look so easy. But for some reason, success keeps eluding you. Every time you get close to generating a consistent amount of prospects, something happens and you end up back where you started. Not this time. Because this time you're going to be armed with the same tips, tricks and secrets that the most successful marketers know. So give these tips a try and see if they don't work for you too.

Working With a Virtual Assistant - Getting the Job Done

When you take the step to work with a virtual assistant, you empower yourself to accomplish so much more. You hand off the tasks that someone else can do, so you can do more of what you do best.

What 50 Shades of Grey and Your Website Have In Common

One of life's deepest pleasures for someone who loves to read is browsing for a new book to lose yourself in.

You enter a bookstore brimming with traditional paper books, nestled tightly together on the shelves - coyly only displaying their spines.

Where to Purchase Quality Blood Collection Sets

Blood collection is an important process performed in relation to diverse diagnostic and treatment procedures.Though it is a simple process, there are many health risks - for both patient and lab personnel - involved if it is not handled properly.Therefore prime consideration has to be given to the purchase of quality sets which can eliminate such risks.Such sets are available only with established lab equipment suppliers.

Why Multimedia Is Important in Online Marketing

If we had to pick one word to describe today's online experience, "dynamic" might be a good choice. Whereas the early days of the web featured mostly static pages with lots of text and not much else, the sites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement and activities. The advent of multimedia, of course, has played a huge and important role in this evolution.