Remember a time, not so long ago when we could market a product or service easily? We could buy advertising on a couple of stations and most of the time we would see results. Ah, the good old days..
If you're like most, you know marketing isn't that easy anymore. Still, you've got to wonder, is there any other of way of reaching your targeted demo and getting similar results? The answer is yes...
So what is this revolutionary way to advertise? Let me give you a hint, it's not Google AdWords, social media marketing, or mobile advertising.. It's Door Hanger Marketing! No longer just for politicians and pizza places, this form of "under the radar marketing" has gone mainstream.
Direct to door marketing is quietly being used by the giants like Comcast, Verizon Wireless, Best Buy, and Petco. Why, you might ask. Because it works! But you won't hear about this form of advertising in most conversations about marketing and advertising: As with most best kept secrets, it keeps those in the know with the most leverage.
Studies have shown a person is bombarded by more than 2,000 marketing messages a day.. People have learned to tune out most of the marketing noise. Michael Gershman, author of "Getting It Right The Second Time," conducted a study and found "No more than 12% of all advertising is remembered or acted upon."
The future will prove that this form of marketing is the most efficient way to advertise because by it's very nature, it's direct.. Think about it, no longer do you have to wonder if your marketing message is reaching your targeted demographic, because it's on their door, and eventually in their hands.
Here are the top reasons why you want to use door hangers to market your product or service.
1. Its an easy sell
You arrive home after a long day at work. As you look toward your front door, you notice something out of place. It's something hanging from the door knob. As you continue toward the door, the question that burns in your mind, what is that? Finally at the door, you realize it s a message from a local landscaper with an awesome deal. As you look over your brown lawn, you say to yourself, Let me make a call. If a resident is ready to buy and your ad is on their door, they're buying from you.
2. Easily customized
Door hanger advertising has an important advantage over other mediums. They can be customized to fit your precise marketing needs; Even to the extent of changing the marketing message when you re targeting multiple zip codes. There's no other advertising medium that comes close to the versatility of direct door advertising.
3. Great targeting
How easy is it to target a radius around a business? Extremely easy! Choose an address on a map and draw a circle around it and voila, you have your targeted area. Or choose an area where a lot of your existing customers live and create a map around that data. People will buy when their neighbors are already customers.
4. Easy on the pocketbook
Another great feature is the price. Even those with a modest advertising budget can make a huge impact because the door hangers are affordable and have a great return on investment.
5. Track your distribution
Some of the more savvy distribution companies are using GPS technology. A website shared with the client allows them to track the progress of their campaign. Never in history of advertising have you been able to watch your marketing message get delivered to your targeted demographic.
Stop for a moment and imagine what you could do with direct to door marketing. It's affordable, trackable, and the most effective way to connect any product or service with people ready to buy..