This is the age of iPhone, iPads and other breeds of Smartphone. Within a blink of an eye one can download business apps. These apps not only help them to schedule and plan their processes, but also provide timely notifications. In this age of digital dominance, one might find the place of an organization calendar grossly outdated. The reality though is far from that. In fact, the organization peripheral has more than one use to render.
Augmenting brand visibility among target consumers is one of the main feats that calendars accomplish. The consumers who have are loyal to a specific brand or service expects add-on peripherals from the company's end. Calendars fit in the bracket just fine. Organization calendars makes for great Christmas gifts where the consumers can get specially printed calendars from the companies. The phenomenon of printing custom calendar is not only restricted to big companies anymore. Rather, it is being overtly used by SME concerns. Calendar is increasingly being used as endorsement give away. Clients and employees of a company alike exchange calendars for organization purpose.
The organization calendar acts as a valid logbook for the company stipulations and happenings. Earmarking specific happenings and events on the calendar helps the whole employee base to be in sync with the future events. This very phenomenon endows the calendar the characteristic of being information vertical for the organization. Providing a common information base for the organization makes all the employees more knowledgeable towards the concern as well. Though indirectly, calendars thus serve as a tool to keep the employee practices in harmony with the organizational goals.
Like any other promotional vertical, timing is of the essence in case of printing and distributing calendars. Calendars are necessarily a once a year practice and that is what makes it so important. The organizations must initiate the process of the artwork development much earlier than the year end. By virtue of an early start they can initiate a better R&D on the designs for calendar printing. This will render them enough time to make subtle changes if necessary.
Custom Designing to Optimize Branding Endeavors
The organizations are at creative independence to design the calendars, the way they feel viable. There are though some industry standard formats that organizations can follow. These variants are namely A4 portrait or landscape, A3 portrait, booklet, A5 desktop, envelope, fridge magnet, slim and midi wall hangings, etc. One can integrate brand logos and other brand reorganization anecdotes to fine tune the design towards the brand aesthetics.
Summary: Organization Calendars serve a multi-functional role. Apart from being a yearly logbook of company events, they also serve the purpose of being a promotional vertical. It is one of the most used means of passive branding. Even in the era of digitalization, calendars have kept their viability alive. Strategic distribution of calendars to the target consumers is a potent way to augment brand visibility.