Content Media Marketing Via Video Sharing

"A picture is worth a thousand words." - is a logical saying indeed. People prefer photos over reading text. With the advancement in technology, viewers are more interested in graphics, pictures, photos and videos. Video content is gradually replacing textual content on the world wide web. It is easier to understand a cooking recipe by seeing someone prepare it with the required ingredients in a kitchen; as opposed to reading instructions online. Visual impact always overpowers reading.

Instagram Video Sharing

Instagram gained popularity in May 2012. It was an individual photosharing app, before Facebook Inc. bought it and accommodated it as a photo editing app in the Facebook interface. Instagram is a popular name among the youth today. Instagram community consists of about 130 million members! This population is innovation hungry. They want new additions and innovations to the existing app, every month. To cater to this target population, Instagram ventured into video sharing. Instagram Video is expected to reduce the popularity of Twitter's Vine.

Comparison of Facebook's Instagram Video and Twitter's Vine

Instagram allows capturing videos of up to fifteen seconds. It also allows you to resume and pause while capturing. Once you have acquired the desired video, you can share it on one of the many social networking platforms such as Tumblr, Twitter, Flickr and of course Facebook. Instagram videos can play in the Facebook user's feed itself, unlike Vine videos. This makes video sharing much easier.

But, Vine videos can play within tweets, which Instagram videos cannot, since Twitter is not its host website. Instagram videos are best suited for mobile sharing. Twitter's Vine got its beginner's boost owing to solid sponsor support, by major brands abroad, who wanted to launch their brands via viral videos on this public platform. It meant cheap publicity for them and great business for Vine. But, Vine allows very limited space for capturing videos, which makes it very difficult for brands to accommodate their ads into. Even Twitterati finds it challenging to say it all within those few allotted seconds on Vine.

Instagram is already familiar to people, which eradicates the hassle of joining another app for video sharing - this is where Instagram gets its edge. And brands which earlier invested in Instagram photos, now have a bigger platform to advertise. They need not go around hunting and building new fan base from scratch.

Is Vine better?

For individual users, Instagram seems to be the convenient choice, depending upon the amount of network you have on this social network. If most of your friends are on Instagram, then it is the right choice for future video sharing. It is suitable good for amateur video recorders.

But big brands and strategists prefer Vine over Instagram. Brands look for creative ads, which have the capacity of seeking attention in a matter of seconds. Vine's limited space for recording, demands creativity, because you have a very short span of time to say it all! If your Vine video is not novel or creative, it is most likely to be side lined.

It is too soon to judge whether the Instagram video will take over Vine's popularity. Owing to similar function and interface, the competition might be fierce.

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